Jockey's 3D-Innovations Seamfree Microfiber undies have "eight-way stretch" and offer the service of "sculpting and supporting muscular movement" -- which sounds suspiciously like a men's version of the Spanx body-shapers. To further flatter the male physique, there are padded briefs and "profile-enhancing" briefs.

Men's underwear -- now a $3.1 billion U.S. market, according to market researcher NPD Group -- was once a staid area. Fathers passed their habits and brands along to their sons. A man who wore boxers in his twenties could expect to meet his maker in the same style.
Today, men are confronted with new styles in nearly every aspect of their lives, from shampoo to shoes. Newfangled materials and fashion-forward silhouettes encourage men to shop more, so the casual-clothes department is now a sea of grommets, shrunken jackets and flood-length pants.
The prices have changed, too. The Calvin Klein Steel Gripper Trunk is $4. At Target, a two-pack of men's Merona house-brand boxers is just $4. Many of the new undergarments arrive in fancy packaging such as mirrored cellophane and carry exotic, inscrutable names such as Calvin Klein's BXR-Matrix line, which sounds like a motorbike but is actually knit boxers.
没有评论:
发表评论